Empirics is part of the global Link Group

Empirics is an established data solutions provider focused on helping our clients and their people to extract the most value out of their data assets. Founded in 2004, Empirics became part of Link Group in 2012 and is part of the Retirement & Superannuation Solutions Division. Link Group connects millions of people with their assets including equities, pension and superannuation, investments, property and other financial assets. We do this by partnering with thousands of financial market participants to deliver services, solutions and technology platforms that enhance the user experience and make scaled administration simple.

The Empirics Spirit

Our mission is to help you drive efficiency, productivity and insights from your data using flexible and best of breed solutions that meet your exact requirements. Core to our values is that we strive to be an organisation that delivers quality solutions, maintaining a strong sense of professionalism, fun, humour, togetherness and respect.

Darrel Ludowyke

Darrell Ludowyke

Chief Executive Officer

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Darrell has worked with some of Australia’s and the world’s largest data-driven organisations, and before starting Empirics in 2004, was Global CRM Manager at the world’s largest direct marketing company, driving the data analytics and DM strategy for over 50 million customers in 25 countries. His vision is for Empirics to be regarded as one of the world’s most highly respected and client-focused data, analytics and data science companies. Darrell is a fair weather cyclist and a starry eyed St.Kilda supporter, who believes that the Saints’ long-awaited premiership is just around the corner. And that Santa is real.

Bill Kelso

Bill Kelso

Director & Head of Client Engagement

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Bill is a co-founder of Empirics and brings more than 20 years’ experience to data driven decision making and market insights. He has recently re-located from Melbourne, Australia to spread the Empirics vision in the UK and Europe. Bill’s mission is to help organisations derive the maximum ongoing value from all their available data to support the achievement of their business goals.

Gigu Gigi George

Gigu Gigi George

Head of Data Intelligence & Analytics

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Gigu has over 15 years of experience in data & analytics across multiple sectors and geographies. He leads the Data Intelligence practice at Empirics and is focused on helping our clients unlock value from data through analytics & data science solutions. He is passionate about developing AI/ML products that solve business problems. He is a movie buff who speaks 5 languages which gives him too many choices of movies. It is rumoured that he has designed a personal AI recommender engine to keep up.

Bill Kelso

Korina Morrissey

Project Manager

 


Korina has over 20 years of diverse IT, data and project management experience across legal and government sectors together with over 5 years of experience in data management, analysis and reporting. A whiz at financial, contract and budget management, Korina is not only a prolific planner at work, she is also a passionate music planner outside of the office, deeply understanding the essential role of a good playlist to lift the mood or ensuring a good party all the way from Radiohead to Dolly Parton.

Martin Harris

Martin Harris

General Manager – Strategy and Partnerships

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Martin has over 20 years’ experience in leading teams in strategy, sales, project management, marketing and client account management across the telecommunications, finance, energy and environmental sectors. Martin is focused on delivering the Empirics Strategic Plan and business development via our partner channels. When he’s not out enjoying a motorbike ride or time on the lakes in Canberra, Martin “delights” his family and neighbourhood by playing guitar at all hours.

Jessica Beresford

Jessica Beresford

Head of Client Engagement

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Jessica, our resident Behavioural Economist, leads the team of Consultants and Account Managers to develop effective relationships with our clients. Working across several industries including finance, sport, travel and wellness, Jessica ensures our clients are leveraging their data, analytics and data science products to solve problems and maximise the value of their data assets.

Luke Smith

Luke Smith

Head of Enterprise Architecture

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Luke is an innovative and experienced IT professional offering over 20 years of experience in Enterprise Architecture, Project Management and Software Development. Luke drives high standards through effective planning and communication, with a focus on aligning IT with the overall business drivers

Peter Mah

Peter Mah

Head of DevOps


Peter has 20 years’ experience in Data Warehousing, Data Integration, Business Intelligence & Programming and ensures Empirics solutions are operating effectively and efficiently. He facilitates technology and methodology decision making throughout teams, including standardisation of system architecture, reusable code base development, versions of software tools, best practice, source control and deployment processes.

David Corcia

David Corcia

Sales Manager

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David has over 15 years of experience in Sales, Marketing and Business Development across a wide range of industries whether it is in France, Asia or Australia. David's mission is drive the expansion of Empirics to new horizons and markets and help growing the list of satisfied customers. David is passionate about live music of all genres and tries to attend as many concerts as possible, from the local stage around the corner to the Concert Hall at the Melbourne Arts Centre.

Ashley McLellan

Ashley McLellan

Head of Data Architecture

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As the Head of Data Architecture, Ashley engages in the endless pursuit of achieving the utmost efficiency out of every process in the journey of creating a single customer view from disparate data sources. Working with data for over 15 years across a number of industries, Ashley is the go to guy for anything data process related. Ashley is also a mad Basketball fanatic, holding court in his local over 30's competition where his recall of his own performance may differ somewhat from reality.

Lucy Clark

Hayden Walsh

Project Manager

 


Hayden’s role at Empirics is to manage projects from initiation to closure for our clients. An accomplished leader with over 10 years’ experience, Hayden works across all our business units to drive success for our clients and ensure delivery using best practice Project Management methods. With a background in computing and mathematical science, Hayden is an avid follower of multiple sports, but finds it best to narrow it down to rugby, basketball and motor racing to keep himself sane.