CEO Darrell Ludowyke

on empowering your business with Empirics

"At Empirics we specialise in helping businesses realise the full potential of all the customer information at their disposal. We all know that customers are in complete control today."

Data Is The Difference In A Newly Competitive Superannuation Industry

As superannuation funds grapple with the most competitive landscape they have ever faced, the realisation is emerging that their data – the customer data they hold and the behavioural data they generate – may be the key not only to survival, but to success.

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Empirics Aims to Bring Their Data Integration Expertise into Sports

Bringing a financial and consumer data approach to sport is Australian data and analytics company Empirics.

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Why the IT department should not control big data usage

For super funds, the term ‘big data’ has generally been regarded as something its IT people and service providers, such as custodians, needed to be aware of. Not any more. Big data has come of age as something all CEOs and marketing people should be addressing.

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