The Data Science Division at Empirics specialises in predictive analytics, utilising historical data and cutting-edge statistical models and techniques to formulate predictions about future behaviours.

Predictive models estimated by Empirics are uniquely built for your specific business requirements, with results continually refreshed and available for action. These models and propensity scores help you target customers with relevant and timely information, products and services, in addition to wider applications for risk, forecasting and operational management.

We specialise in a wide range of modelling techniques that help you understand how customers are feeling, as well as acting.

Finding the right way to engage or segment your customers can be a tricky business, and gone are the days of using simple segmentation methods to target customer communications. The Data Science team at Empirics specialise in a wide range of modelling techniques that can combine demographics, external data, behavioural-based data and complex transactional information to create individual personas, segmentation and customer clustering – to tell you what you need to know about your customers for the right kind of targeting and optimisation.

Meaningful relationships with your customers means knowing what your next move should be. This capability can greatly improve your engagement, retention and profitability. Empirics can derive the most relevant next best actions to take with every customer to support the outcomes you’re after.

Next Best Action takes advantage of Empirics’ data analytics capabilities by mining customer data and identifying likely future behaviours. From there, Alerts can be automatically sent to your Call Centre, CRM or other channels, indicating what the most relevant, personalised and targeted conversation with the customer should be. Analytically driving purchasing outcomes or behavioural pathways will produce improved strategic and financial results for your business.

Not all data projects fit into a neat box. If you require a fully bespoke solution to get the results you’re after, our specialised Data Consulting team have the experience and know-how to help.

The Data Consulting team are available to collaborate on bespoke research and data consulting projects. We undertake multiple consulting and research projects for our clients, in areas such as:

• Maximising the ROI on new and existing data and analytics investments
• Translating technical Data Science for practical, operational implementation
• Understanding the impact of aggregate member movements on investments and liquidity

Contact us to discuss your next project.